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Complimentary Webinar

August 4, 2021 | 12:00 p.m. - 1:00 pm ET

Modernizing Your MedTech Selling Process


“COVID only helped set the wind in our sails”, said Michael Allen, AVP of Sales and Service, Dynarex, when asked about the impact of COVID to his business processes. MedTech organizations are still in the window to prepare for these evolutionary changes, but soon, businesses will either be at the forefront of these changes, embracing them or they will get comfortable, negligent, and fall behind. From improving deal time to addressing revenue leakage, medtech organizations must turn to technology in order to prepare the business for the future.

Learning Objectives:

Join us for the webinar where you will learn how:

  • Dynarex, a medical device company, took manual data input out of the sales equation
  • Dynarex achieved 100% user adoption of their new technology platform within the first 6 months of implementation
  • MedTech organizations can drive efficiencies in their sales process using Salesforce Health Cloud

Who Should Attend:

  • Heads of Sales, Sales Operations, Contracting, Marketing, Service/support, and Research.


Dr. J. Cris Salinas
Sr. Director Global Life Sciences

Dr. Salinas is a healthcare and life sciences executive with over 20 years of experience in the healthcare, pharmaceutical and medical device industries. As a Salesforce leader, he partners with MedTech organizations to incorporate digital platforms that support customer interaction, align with the continuum of care and drive quality outcomes.

Aalap Patel
Life Sciences Distinguished Solution Engineer

Aalap is an accomplished solution engineer on the Salesforce Life Sciences Solution Engineering team. He shines as a jack of all trades who leverages a unique blend of business acumen, life science industry knowledge, and a deep understanding and appreciation of technology to operate across the full spectrum of life sciences, including pharmaceuticals, medical devices, biotechnology, and animal health.

Mike Allen
AVP of Sales and Service

Michael is transforming the customer journey using digital transformation, process improvement strategies and classic sales techniques combined with a user-friendly experience. His unique background of corporate trade consisting of media buying, solution sales, new business development and marketing strategy have enabled him to work as an interdepartmental leader with a vast understanding of how to bring internal business stakeholders to the table. Not only to transform processes and elevate the playing field for companies like Dynarex, but helping change the culture and mentality of how we operate as a business today and into the future.

Maria Fontanazza

Maria has more than a decade of experience in journalism, marketing, and communications within the publishing, conferences and medical device industry. She has authored more than 250 articles that have appeared in domestic and international industry publications and has moderated educational sessions and panel discussions at industry events. Maria joins Innovative Publishing from Secant Medical, Inc., where she was the Marketing Communications Manager and Market Research Manager. Maria has a B.A. in Journalism and Mass Communications with a concentration in New Media and Visual Design, and a Minor in Fine Arts, from St. Michael’s College in Colchester, VT.

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