How to Become a Leading Voice in Your Field on LinkedIn

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January 27, 2023 – January 27, 2023Online event

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About this event

Whether you know it or not, LinkedIn needs (and wants) more experts and other professionals to share their knowledge and experience on LinkedIn.

Unfortunately, experts and experienced professionals (many of whom are introverted) are often the least inclined to be active on social media.

Lacking the time and interest, their LinkedIn Profiles lie fallow. Their profiles are seldom more than online resumes with a random mix of accumulated connections and followers with occasional reposts or company announcements.

🟡 At best, they attract the occasional recruiter.
🔴 At worst, they are bombarded by unwanted inquiries and spam.
🟢 And yet, the desire for respect, connection, and recognition is universal.

As is the GOAL of most professionals to advance their careers by:

🐝 Promotion or recruitment
🐝 Changing jobs or careers
🐝 Starting their own thing
🐝 Finding more new customers
🐝 Attracting investors
🐝 Raising awareness for something

💪🏽Or simply to take a more active role in the digital discourse of their industries.

Whatever the motive, LinkedIn is arguably the most appropriate and effective channel.

During this one-hour masterclass, you’ll learn how others see your LinkedIn profile AND…

✅ 5 Immediate improvements you can make to start attracting the kind of attention you want.
✅ 4 Easy ways to share your knowledge and expertise on LinkedIn without looking needy or unprofessional.
✅ 3 Simple ways to start building an audience (with intention) that looks forward to and engages with your posts.

This masterclass is not a course in “personal branding” or “social selling.”

Instead, it is designed for experts and professionals who want to learn what it takes to become Leading Voices in their fields on LinkedIn.

This masterclass will be led by veteran creator and B2B marketing expert Sean Smith, founder of illumino.co, and the marketing agency Virtù b2b.

A self-described non-digital native and introvert (INTJ), Sean is a former chief marketing officer (CMO) who has helped build B2B brands in the life science sector for nearly 25 years. Sean holds a BFA from Tyler School of Art (Temple University), an MS in Marketing from Johns Hopkins University, and an MS in Journalism from Georgetown University. Previously, Sean has taught online courses and summits on digital content and LinkedIn for creators, coaches, and consultants.

To learn more, visit illumino.co 🐝

Disclaimer: Neither illumino.co nor Sean Smith is affiliated with or endorsed by LinkedIn. Sean Smith is a LinkedIn user but not an employee of nor in business with LinkedIn.